Scaleway

The brief

Scaleway revealed its new super computer for AI application during the launch of the AI program at Station F.

In this occasion, Scaleway’s team reaches us to make an epic motion, that should convey the unique opportunities this new computer made possible.

What we did

Storyboard concept
Motion design
Webdesign
Sound design

Date

Late 2023

If you can draw it, you can make it

The objective of this video was to highlight the values and new features of Scaleway. The storyboarding stage allowed us to effectively adjust the narration and visual flow to maximize the impact and understanding of the message.

Its all about optimisation

For all sequences of the motion, we had to optimize the files to the maximum and find tricks that allowed us to get as close as possible to the desired result while using the least amount of resources possible.

Craft, again, again, optimize

In the sequence preceding the motion's conclusion, we were able to explore various techniques to bring voxel illustrations to life. While voxels offer a novel approach, they also act as an artistic filter that can influence the understanding of the represented object.
Our choice naturally gravitated towards a streamlined graphical representation, prioritizing simplicity to ensure optimal understanding of the visual content.