Lacoste - Make it your own - by Herve, study case

Le brief

To promote the customization service of its iconic polo, Lacoste called Hervé to produce motion and visuals. Just in time for christmas.

What we did

Art direction
Motion design

Date

Fin 2023

The main items

The motion purpose is to highlight the customizable items of the polo

Embroidery, colors, and the famous Crocodile are the items that rhythm the video and that which should be remember by the user.

Embroidery

Colors

Crocodiles

hard deadline means smart solutions

The timeline of the project was tight. However we did not want to lower the bar on quality. So we adapt our technique and rendering process to make it work with the dead line.

[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }

[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }

[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }

[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }

[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }

[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }

Storyboard

Team Hervé

Jerome

PM

Julie

Designer

Rémy

Designer

Romain

Designer

Credits

Sound design

Adrobskimusic

Outils de travail

Modeling et rendu

Cinema 4D,

Octane render

Borderie

Substance Sampler

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