Cartier

The brief

How to transcribe a print edition of 42 articles into a digital format while emphasizing 6 of the articles to enhance interactivity and the overall experience.

Check the website

What we did

Art direction
Motion design
Development

Date

2022

A chapter-based navigation

The articles are categorized into different chapters that cover Cartier's year. A user-friendly navigation through a slider has been implemented to browse through them quickly.

Taillors made interactive article

The challenge of this project was to interactively transcribe each article in the Yearbook. We sought out original solutions that align well with the spirit of each article and the Cartier brand.

13 rue de la Paix : a gem to be rebuilt

Starting from a detailed plan provided by Cartier's team, we first simplified the building in 2D and then proceeded to model it in 3D.
The neighboring buildings are represented in a simplified manner to draw attention to the Cartier boutique.

Diamonds for your
beautiful eyes

For one of the articles, we set ourselves the challenge of realistically recreating two diamonds in 3D.
The reflections and refractions were achieved using the Webgi technology developed by the Neotix team.